Luo Jing, vice president of public relations at Baidu, who has been on Weibo, responded to the recent controversial short video incident.
In the early morning of May 9, Jing Jing explained and apologized on moments.
The full text is as follows: Hello, everyone, these days becauseSquidfishMy personal short video has caused such a big disturbance. I sincerely apologize to the majority of netizens. I have carefully read everyone's opinions and comments on various platforms. Many of the criticisms are very pertinent. I deeply reflect on them and accept them with an open mind.
I hereby clarify and apologize that I did not consult the company beforehand before releasing the short video, which is not in line with the relevant procedures and does not represent the position of the company. A lot of discomfort in the video has caused external misunderstanding of the company's values and culture, causing serious harm. I sincerely apologize here.
The original intention of sending a short video is to do a good job, but the heart is too hasty, the method is inappropriate, which has brought discomfort and trouble to everyone. I sincerely accept all kinds of criticism. I will seriously improve my personal communication and management methods, correct mistakes, care more about my colleagues, and humbly listen to your valuable suggestions in practice. I hope you will criticize and correct them. Thank you.
Recently, qu Jing, vice president of public relations at Baidu, caused widespread controversy on the Internet because she posted several videos on her personal Douyin account. In the video, Xiao Jing made many outrageous remarks, such as "employees broke up and offered to leave", "Why should I consider an employee's family? I'm not her mother-in-law", "the company and employees are just employment relations" and so on. Countless netizens accused them of being "ruthless" and "too indifferent". Subsequently, Jingjing deleted all the video content on its Douyin account.
It is worth mentioning that Jing Jing also fell into the "buying account" storm, netizens questioned its buying powder to do data. In addition to the five videos posted by Ms. Jing this month, the account's historical works also include clothing sales (released in December 2023), which is suspected to have been a clothing account.
On the 8th, it was rumored that Li Jing had been fired by Baidu. The reporter asked Baidu insiders to confirm that the rumors were false and "still in the company and came to a meeting today."
The reporter learned at the beginning of this year that Baidu asked the public relations team to do its own media number, which can publish other content on a daily basis, but the account needs to be used by Baidu at a critical time. For example, when Baidu held a Create AI developer conference in Shenzhen, the reporter noticed that Baidu public relations personnel had released short videos of related activities.
Baidu internal personnel confirmed to reporters that Wei Jing is promoting a "short video project" within Baidu public relations, requiring all staff to open a short video self-media account, and the operation of the short video number will affect the performance appraisal. It is understood that some employees have left their jobs because of dissatisfaction or inability to accept this request.
Industry insiders said that this move may also mean that Baidu key products, platforms, services before the upgrade of invisible marketing. According to Baidu's results for the fourth quarter and full year of 2023 released in February this year, total revenue in 2023 reached 1345.Squidfish.98 billion yuan, the net profit (non-GAAP) attributed to Baidu was 28.7 billion yuan, an increase of 39% over the same period last year; fourth-quarter revenue was 34.951 billion yuan, and the net profit (non-GAAP) attributed to Baidu was 7.755 billion yuan, up 44% from the same period last year.
Among them, AI is bringing new drivers. Baidu's non-online marketing revenue was 8.3 billion yuan in the fourth quarter of 2023, and 28.4 billion yuan for the whole of 2023, an increase of about 9 percent over the same period last year. Public data show that in 2023, the usage of Wen Xin Yiyan and the amount of API used in Wen Xin big model have maintained rapid growth. By the end of December 2023, the number of users of Wenxin word has exceeded 100 million.
In terms of share prices, Baidu shares fell nearly 4% on Tuesday, local time, and closed down 2.47%. Baidu fell 0.84% to $109.60 on Wednesday local time. ?